Giving people the help they need in a crisis

British Red Cross Logo

Joe Farrington-Douglas, Head of UK Public Policy at the British Red Cross explains why they are working with the LGiU and the London Borough of Camden to investigate spend on early action.

“The British Red Cross aims for a world where everyone gets the help they need in a crisis. In health and social care we try to ensure, through our service provision and advocacy, that every person who needs it will be able to access the practical and emotional support they need to maintain or regain their independence before, during or after a health and care crisis.

But the current health and care system – under extreme financial pressure – too often ignores vulnerable people until after they reach a crisis; or allows people’s wellbeing to suffer because of fragmented care and a lack of support, particularly after a hospital admission.

We have a track record of working in partnership with the NHS and Local Authority in Camden, to help people recover from illness and maintain their wellbeing at home. We are excited to support this project to understand how Camden is investing for the future – and to see how other Councils could learn from their experience and achieve the transformation of care and support that we need.”

Find out more about the British Red Cross and their work in health and social care


Read Joe’s recent Guardian article on prevention and the care and support bill 

To hear more about this project, please contact Lauren Lucas at