Event: Seminar: Effective Communication Series: Planning your Message

6 Dec 2018, 09:30–16:00
LGiU, 251/255 Pentonville Road, London N1 9NG (5 mins walk from King's Cross Station)

Early Bird LGiU Members: £224.95 +VAT (limited time offer)

Early Bird Non-Members: £274.95 +VAT (limited time offer)

LGiU Members: £249.95 + VAT

Non-Members: £299.95 +VAT

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if you'd like to commission a bespoke session for a group of staff, or host a regional event, we can help.

Read more - Learning and development

Community leaders and staff have more ways than ever before to engage with and respond to their residents.  This suite of seminars can be attended as stand-alone sessions or as a development suite.


This training and development day is designed to enable delegates with the skills and confidence and to develop and plan their communication.

The course will concentrate on effective good practice, brand management, and communication planning.

These working sessions will be highly interactive and delegates will be encouraged to take advantage of the networking opportunities from the day and discuss current challenges facing their organisations in planning their communications.

The objectives of the course are:

  • To consider what your organisation’s or department’s message and brand should be.
  • To be able to determine the purpose of a piece of communication and how it will support your overall goals.
  • To be aware of good practice, staying legal and managing positive and negative stories effectively
  • To understand the importance of listening to and tailoring your message to your service users or audience.
  • To consider how to use communication planning to ensure that communication is effective interesting, engaging and to enable two-way communication.
  • As part of the programme, participants will be able to build an action plan based on a topic or issue that they are currently considering.


9:30 Registration & Refreshments
10:00 Introduction

  • Your Objectives
  • Icebreaker – telling a story
  • Action plan discussion
10:15 Your brand and message

  • What is the difference between what you want people to think about you and what you want them to understand?


  • 5 Comms questions
  • Your goal
  • Good practice examples
11:15 Morning Break
11:25 A communication plan

  • The importance of communications planning
  • Case study – planning ahead
  • Communication plan templates from local government communication

Action plan discussion any areas participants want to explore

12:45 Lunch
13.25 The importance of storytelling

  • Recall of icebreaker
  • How people remember information
  • What’s your story?

Planning an individual communication

  • Using a comms template to plan an individual piece of communication
  • Using the 5 questions
14.35 Afternoon Break
14:45 Planning a series of communications

  • Using a comms template to plan a communication alongside a project over time
  • The 5 questions
  • Refreshing your plan – dealing with the unexpected
  • Action plan discussion
16:00 Close

Who should attend?

This seminar, which forms part of 3 sessions around effective communications will be relevant for both Councillors and Officers wanting to improve how they plan their comms more effectively.


Rachel Eden is an experienced trainer and leading member of a Unitary Authority. As a trainer she specialises in finance, management and social media and is a qualified management accountant. Rachel delivers training to individuals and groups ranging from employees of multinational corporations to volunteers at small charities.