Though aimed at council communications teams, this guide is designed to help anyone working in local government, including councillors, approach media opportunities with greater confidence and thereby make the most of them. It brings together and adds to several briefings we have published in England and Scotland on communications in local government.
The main section of this essential guide outlines different approaches that can be employed to put services on a sustainable financial footing. These can be implemented individually, but are most powerful if they are combined. The narrative for each approach contains numerous case studies. This is intended to inspire readers with ideas as to what could be possible in their area.
This guide provides an overview for councillors and officers in local government with an interest in or considering ‘spinning out’ their internal service teams into an external mutual organisation, and for councillors scrutinising existing mutuals.