Using social media: understanding the basics

Public and private sector organisations are using social media to manage their reputation and build new audiences.

LGiU believes in these new digital tools and we’d love to share strategies that we’ve designed through working closely with our member organisations.

We are running three practical training events at our London offices in the first half of 2012. These training days will include practical sessions on

  • Finding where local people are networking online
  • Building an audience through Twitter, Facebook and e-newsletters
  • Using stats to analyse the success of your communication

The dates that events are taking place are;

Thursday 9th February – BOOK HERE

Thursday 5th April – BOOK HERE

Thursday 14th June – BOOK HERE

There are only 12 places available on each day so do book soon. LGiU also offers to run these sessions in your council – for more information, please email

Since 2009 we’ve been helping people who work in and around local government design and deliver social media strategies that have a measureable impact – from gathering the views of residents, to saving money, cutting down on avoidable contact time and running campaigns.

Want to know more? Join us on one of the three days here at the LGiU offices in London to find out how to apply these lessons to your community engagement activities.

“Your ideas and links were really interesting to try out, and we’ve come up with some useful tools! Thanks very much!”Anna Ware, Community Engagement Manager, LB Camden

  “We have already started to discuss how we better use social media in our authority and how to spread the word” Cllr Colin Noble, Cabinet Member, Suffolk CC

For more information, please email